X Challenges YouTube With New Ad-Targeting Features
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Elon Musk's X is rolling out enhanced advertiser targeting features to attract video creators and compete more effectively against YouTube.
X, formerly known as Twitter, revealed that advertisers will soon be able to run ads before videos from their chosen creators, starting later this month.1
These new ads will be available in the main timeline as well as on a creator's profile, offering X's 80,000 creators an additional way to monetize their videos through a revenue-sharing model.
While X declined to disclose the exact percentage of ad revenue it will share with creators, the move aligns with its efforts to support creators financially, having previously paid out over $20 million. For comparison, Google's YouTube typically g...