New Army campaign inspires young Americans to take the first step to Be All You Can Be
–News Direct–
A video accompanying this announcement is available at: https://youtu.be/Zr1Os51K6G8
U.S. Army Soldier, mom, and change maker Maj. Sam Winkler discussed how she took the first step to transform how the Army supports parents
On August 21, the U.S. Army unveiled First Steps, a new campaign that shows young Americans how they can start their journey to service.
The campaign is built on the premise that American youth dont need to have everything figured out from the beginning to make an impact. Taking a chance is the first step to achieving your goals. The campaign is a continuation of the Be All You Can Be brand refresh, which launched in March 2023.
The new campaign offers an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful exper...