New Army campaign inspires young Americans to take the first step to Be All You Can Be

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A video accompanying this announcement is available at:

U.S. Army Soldier, mom, and change maker Maj. Sam Winkler discussed how she took the first step to transform how the Army supports parents

On August 21, the U.S. Army unveiled First Steps, a new campaign that shows young Americans how they can start their journey to service.

The campaign is built on the premise that American youth dont need to have everything figured out from the beginning to make an impact. Taking a chance is the first step to achieving your goals. The campaign is a continuation of the Be All You Can Be brand refresh, which launched in March 2023.

The new campaign offers an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their early Army journeys, including arriving at basic training, receiving their first patch, and hitting their first target from a battle tank.

Maj. Sam Winkler is a shining example of where your first steps can take you in the U.S. Army. After immigrating to the United States from Nepal, she took her own first step: enlisting in the Army at 17 years old.

Now, as a Soldier and a mom, she has used her passion for family to help lead a first grassroots effort transforming the way the U.S. Army supports parents in the force. Her efforts, in collaboration with other Army parents, led to the development of the Armys Directive 2022-06: Parenthood, Pregnancy, and Postpartum. Twelve policy changes address key issues like family care planning, fertility treatments, paid parental leave, support in returning to work, and more.

On August 30, Maj. Winkler conducted a nationwide media tour discussing the campaign and the limitless opportunities in the Army for youth to find their purpose, explore their passions, build connections, and join a community.

Topics Maj. Winkler discussed included:

  1. The Armys new First Steps campaign

  2. Her path to Army service and the many firsts along the way

  3. Her work to improve Army life for parents through the Directive on Parenthood, Pregnancy, and Postpartum

  4. The limitless possibilities and benefits available to Army Soldiers and their families

To learn more, visit:

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