Brisbane, Queensland Apr 18, 2024 (Issuewire.com) – Your Easy Web Solutions, a prominent digital marketing agency led by Alexei Kouleshov, is voicing concerns regarding Google’s recent practice of employing third-party firms to cold call businesses using Google Ads. These outsourced companies, using google.com emails, appear credible, yet their key performance indicators focus solely on applying Google’s recommendations without considering each business’s unique needs or the potential negative impacts.
The agency highlights issues with Google’s aggressive auto-application of recommendations, which often result in overspending, higher cost per conversion, and a surge in irrelevant leads.
In the digital-first environment, while businesses count on Google Ads for targeted reach, many need more resources to manage their digital marketing alone and thus depend on agencies for expert support.
Alexei Kouleshov states, “While automation is valuable, it cannot replace human expertise and customised strategies. Google’s over-reliance on automatic recommendations can undermine our efforts and adversely affect client outcomes.”
Additionally, a significant rise in cost per click (10-30% over the past year) in some sectors is pushing business owners to explore other options to sustain their online visibility and customer engagement.
The use of third-party cold calling further complicates matters, often resulting in interruptions and generic advice that fails to meet business needs.
Your Easy Web Solutions is urging Google to rethink its strategy and better collaborate with agencies to improve the digital marketing landscape for businesses.
For media inquiries, please contact:
Alexei Kouleshov
Managing Director
Your Easy Web Solutions
0414 986 919
[email protected]
About Your Easy Web Solutions
Led by Alexei Kouleshov, Your Easy Web Solutions is a leading digital marketing agency that empowers businesses to maximise their online presence through expertly tailored strategies. For more information, visit www.yews.com.au.
Media Contact
Your Easy Web Solutions
07 3117 2568
604 Stanley St
Source :Your Easy Web Solutions
This article was originally published by IssueWire. Read the original article here.
COMTEX_451066248/2777/2024-04-19T00:18:52
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No News View 360 journalist was involved in the writing and production of this article.