Amazon is offering two-hour grocery delivery free for every single Prime member

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Amazon just added a new advantage to its popular Prime membership program: free grocery delivery.

Amazon reported on Tuesday that it will begin delivering grocery products within a two-hour window to every single Prime member living in the 2,000 areas qualified for the service. That implies Prime individuals, who pay $119 every year in the U.S. for free shipping and different advantages, similar to Prime Video and Music, will presently additionally have the option to get free grocery shipments for products ranging from fresh meats and veggies to snacks.

As of recently, Prime individuals needed to pay an extra $14.99 every month to gain admittance to Amazon Fresh, a separate program that offered free two-hour grocery delivery. Amazon’s VP of Grocery Delivery Stephanie Landry disclosed to CNBC that groceries have been one of the quickest developing segments at Amazon, and the new program would viably make Amazon Fresh a free advantage for every single Prime member.

“I think that this offering is truly a game-changer and that this is going to grow into one of the most beloved benefits of Prime,” Landry said.

The change reflects Amazon’s developing delivery efficiency, as it hopes to abbreviate delivery time — which thusly prompts increasingly continuous buys and greater spending. Amazon has sworn to make one-day delivery the default for every single Prime member this year and is burning through billions of dollars in developing its warehouse footprint and delivery infrastructure.

It additionally demonstrates Amazon’s proceeded with exertion to make its Prime membership all the more appealing. Amazon currently has more than 100 million Prime individuals around the world, however, there’s been worries of easing back development as the size of the addressable market shrinks.

The new grocery delivery advantage, in the meantime, will be presented in phases, the organization said. It will launch as an invite-only service, beginning with Prime individuals that presently use Amazon Fresh or the individuals who have previously ordered deliveries from Whole Foods. Other Prime individuals can try out the program by mentioning the invitation.

Amazon’s Landry declined to give a timeline for when free grocery delivery will be turned out to every single Prime member without an invite. She included “tens of thousands of products” from Whole Foods and Amazon Fresh is accessible through the new program.

“Every time we invest in the services that customers love, we expect that to grow sales for sure,” Landry said. “We’re really happy in investing in this offer so that Prime members are using us even more.“

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