Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks
–News Direct–
Kevel, the API-led ad serving company, is announcing its new solution: the Kevel Retail Media Cloud to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail Media Cloud solution unifies Kevels ad serving, forecasting, audience building and self-serve capabilities, helping retail media publishers and networks differentiate themselves in the increasingly crowded retail media market.
One of the greatest challenges across the retail media space is the inability for multi-channel retailers to utilize their own sophisticated data models, algorithms, and machine learning capabilities within ad serving environments. The Retail Media Cloud changes that, allowing retailers ...