Nestle Brands Reinforce Commitment to Esports Through New Sponsorship Deals
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Source: OverActive Media
Maggi, one of Nestles billion-dollar brands, and its oriental noodles brand Fusian continue their support for the esports industry by extending their sponsorship with GiantX.1 This partnership, now entering its fourth year, solidifies Maggi Fusian as the official partner of one of Europe's most popular and successful esports teams, GiantX.
GiantX, formed from Giants Gaming and Excel Esports' merger in December 2023, is a major player in esports, excelling in various video game titles. It's a key founder of two major leagues – League of Legends EMEA Championship (LEC) and Valorant Champions Tour EMEA (VCT) by Riot Games. With headquarters in London, Malaga, and Berlin, GiantX has amassed over 23 million fans in Europe.
Maggi Fu...